MakeMyTrip and Singapore Tourism Board have entered into a Memorandum of Understanding (MoU) to encourage Singapore as a key destination for Indian travelers
Singapore. Tourism Board and MakeMyTrip will collaborate on initiatives and campaigns aimed at rising inbound travel to Singapore in 2024, the firm mentioned. Singapore’s tourism board will also leverage MakeMyTrip’s market experience to create unique vacation packages tailored for Indian consumers
Singapore. Tourism Board (STB) and MakeMyTrip, India’s main online travel company, have signed a Memorandum of Understanding (MOU) to promote Singapore as a key destination to Indian travellers This. is the first MOU between the two organisations
Under. the MOU, STB and MakeMyTrip will embark on joint activations and campaigns to boost inbound travel to Singapore in 2024. STB will also faucet into MakeMyTrip’s market understanding and insights to curate distinctive travel vacation packages concentrating on shoppers in India
India. is one of the major 5 markets for Singapore tourism, with the city-state welcoming over 1 million Indian viewers in 2023. Indian travellers take pleasure in good connectivity to Singapore, with 17 cities in India having direct flight connections. Furthermore, Singapore’s vibrant mix of attractions and experiences attraction to a broad variety of Indian travellers
Melissa. Ow, Chief Executive, Singapore Tourism Board said: “We are delighted to start this journey with MakeMyTrip below our first-ever MOU with an online travel platform in India. Through this partnership, we want to deepen Indian consumers’ brand affinity for Singapore and reinforce the city’s attraction and enhanced choices for various segments of Indian visitors”
Rajesh. Magow, Co-Founder and Group CEO, MakeMyTrip added: “Singapore was one of the major three searched worldwide destinations on our platform final year, advancing from fifth place in 2022. The widespread interest for this destination from throughout India underscores its attraction. With ongoing initiatives that refresh its offerings, seamless travel access, and facilities tailored to Indian preferences, Singapore holds significant potential to capture continued interest of extra Indian travellers. We are excited to group up with STB and bridge the Indian travellers’ preferences with an impactful showcase of Singapore’s allure”.
